As our environment becomes the ‘normality’ we’re used to, its subliminal messages and imprinted values become embedded in us – the longer the exposure, the more deeply they do so. Even adults rarely notice these, but children, being less conscious, have almost no filters. Fortunately, adults are both a little aware of what’s happening and come with pre-established values. Children, however, aren’t and don’t. Moreover, still forming their individuality, they’re more malleable. Unfortunately, advertisers know this well.