ABSTRACT
Career strategies have evolved considerably over time, partly in response to the changing working environment and partly due to the increased sophistication of companies aiming to attract and retain high quality employees. This chapter aims to provide an overview of the topic and sets a context for the remainder of this book. Reading this chapter will enable you to understand what is meant by the various terms used in connection with career strategies and will help you to answer questions such as:
What are the workforce trends that impact on careers?
What is the context for careers in organisations?
How do career strategies link to the overall business strategy?
How do you go about developing a career strategy?
What are the benefits of putting a career strategy in place?
What types of interventions fall within a career strategy?
What impact does the culture of the organisation have?
