ABSTRACT
Your phone rings. On the other end is a potential client. You like potential clients, as they represent potential profi ts. (Okay, so maybe you’re not a professional videographer at this point. Stick with us anyway; as your skills and your reputation grow, you just might get such a call one day.)
The conversation is pleasant enough, with the potential client giving you a nebulous description of his potential video project. Then it’s your turn. “What’s it going to cost?” asks the potential client pleasantly.
