ABSTRACT
Introduction to International and Global Sport Marketing International and Global Sport Marketing Defined Determinants of International and/or Global Sport Business Involvement The Mission of International and Global Sport Marketing
The Relationship between Culture and the International/Global Sport Marketplace Understanding and Assessing Cultures International and Global Sport Business Customs
Alternative Dispute Resolution in the International and Global Sport Marketplace International and Global Sport Market Opportunities International and Global Trade in Sport Business Creating a Vision for the International and Global Sport Marketplace Existing International and Global Sport Markets Emerging International and Global Sport Markets
International and Global Sport Marketing Strategies Conclusion
The reader will be able to:
■ Understand the ever-growing and ever-changing internationalization and globalization of marketing in and through sport.
