ABSTRACT
In this unit you will:
Appreciate the role of marketing in adding value
Understand the importance of market orientation in determining the success of an organization (see syllabus)
Understand the range of tasks involved in undertaking rigorous evaluation and analysis
Review the strategic process and understand the importance of analysis and evaluation within it
Understand the motivation behind the Professional Postgraduate Diploma Analysis and Evaluation syllabus
Gain an overview of the main approaches to situational analysis and evaluation
Appreciate the role of marketing within the strategic planning process (see Syllabus 1.5).
