ABSTRACT
Questions/Tasks o Explain the other business functions other than marketing which contribute towards
satisfying customer needs and wants. o Evaluate the role of the marketing plan in relation to an organization’s business
definition. o Explain the synergistic planning process, which the organization will need to consider
when developing the marketing plan for new products. o Explain the components of the marketing plan. o Consider an organization of your choice, explain how this organization demonstrates its
corporate and social responsibility. o Explain the potential impact of wider macro-environmental forces on the business, such
as ethical and social responsibility issues. o Evaluate the role of the marketing plan in relation to the company’s business definition. o Discuss the strategic elements of the marketing plan and explain how this impacts on
the marketing mix at an operational level.
