ABSTRACT
A person who arrives at a lodging facility without a reservation. Walk-in is an excellent opportunity to increase sales and occupancy. Walk-in guests take more time to check-in because all the information that is usually taken during the reservation process needs to be obtain at check-in. The walk-in guest is also an excellent opportunity to practice upselling and maximizing potential revenue for the property. A person who says they have a reservation but cannot be found would also be treated as a walk-in.
