Podcasting offers walk-away brand extension, the ability not just to promote a product, but also to show people how other people are using the product. The camera manufacturer could not just have engineers or product managers talking about the latest features. Rather, they should interview professional photographers talking about photo techniques as well as showcase amateur photographers and their photos. Sure, these people all

The delivery of traditional media can be a signifi cant cost if you have a large audience to reach. A podcast can deliver video, audio, and printed information.