ABSTRACT
Some discrepancies were found between the findings of the questionnaire and those of the diary of adoption. In some respects, the way in which people believe that they behave does not seem to be the way in which they actually behave in practice, and this has also been shown by the closer focus provided by the diary (Chapter 9). The interviews that were carried out also showed the varying effects of office policy, in particular how difficult it might be for some products to get past the initial gatekeeping procedures. But the investigation also showed mechanisms by which these might be bypassed. It showed that the adoption or rejection of building products might depend on the very particular circumstances of individual jobs. That being so, it is going to depend on the behaviour of the individuals involved in the process.
