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Making multichannel a source of competitive advantage

Chapter

Making multichannel a source of competitive advantage

DOI link for Making multichannel a source of competitive advantage

Making multichannel a source of competitive advantage

ByHugh Wilson, Rod Street, Lindsay Bruce

BookThe Multichannel Challenge

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Edition 1st Edition

First Published 2008

Imprint Routledge

Pages 35

eBook ISBN 9780080570129

ABSTRACT

23Competitive advantage grows fundamentally out of the value a firm is able to create for its buyers.

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