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Chapter

Defining the right channel combinations to offer

Chapter

Defining the right channel combinations to offer

DOI link for Defining the right channel combinations to offer

Defining the right channel combinations to offer

ByHugh Wilson, Rod Street, Lindsay Bruce

BookThe Multichannel Challenge

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Edition 1st Edition

First Published 2008

Imprint Routledge

Pages 26

eBook ISBN 9780080570129

ABSTRACT

73It takes a certain kind of mind to see beauty in a hamburger bun.

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