Is there a role for advertising as a driver of loyalty?: Andrew Crosthwaite

DOI link for Is there a role for advertising as a driver of loyalty?: Andrew Crosthwaite

Is there a role for advertising as a driver of loyalty?: Andrew Crosthwaite book

Is there a role for advertising as a driver of loyalty?: Andrew Crosthwaite

DOI link for Is there a role for advertising as a driver of loyalty?: Andrew Crosthwaite

Is there a role for advertising as a driver of loyalty?: Andrew Crosthwaite book

ByLeslie Butterfield

BookExcellence in Advertising

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Edition 2nd Edition

First Published 1999

Imprint Routledge

Pages 17

eBook ISBN 9780080573694

ABSTRACT

It is hard to argue with a drive for greater customer loyalty - no one wants a disloyal customer, a business contact that is seen today and gone forever - but what are the specific benefits that can be gained commercially?

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