ABSTRACT
I hope that the contents of this book will be of interest to a number of different audiences:
Perhaps most important of all, I hope that the book will be useful and stimulating to managers> who want to read about the experiences of many different organizations in developing strategies to cope and achieve success in a rapidly changing world.
‘read about the experiences of many different organizations in developing strategies to cope and achieve success in a rapidly changing world’
I hope also that the book will be useful to management trainers and teachers in providing them with up-to-date examples and teaching material for use with management students. However, they should know from the outset this is not a conventional decision-oriented ‘case study’ book. The reasons for this perversity are explained below.
Thirdly, I hope that stories included here will be of interest to management students, providing them with the chance to compare the real world with the theory they learn, and with examples and illustrations for their projects.
