ABSTRACT
The title of this book suggests the stories told here are about revolution, reinvention and renewal:
revolution—in the way industries and markets operate and the sources of competition which become important, and consequently in the strategies that successful organizations pursue;
reinvention — in the creation of new business models that make traditional ways of doing business obsolete as routes to delivering and sustaining superior customer value;
renewal — in the strategies of change and repositioning by companies whose business models have become outdated, as they seek to rebuild and respond to change. Increasingly the real strategic issue for companies is not just short-term performance but building the robustness to bounce back, to change, to survive, to turn things around, when the bubble bursts, as it surely will.
