ABSTRACT
A DIFFERENT APPROACH TO STORYTELLING Traditionally, narratives have been created for a single and specifi c mediumto be acted on the stage, for instance, or to be printed in a book or fi lmed for a movie. Sometimes a work might later be adapted into another medium, but such adaptations are rarely planned in advance; essentially, adaptations are just another way to tell the same story. Quite recently, however, content creators have begun to take a very different approach to storytelling. They have started to devise narratives that are designed from the ground up to “live” on several forms of media simultaneously. Each relates a different aspect of the story or relates it in a different manner. In this new approach, at least some of the story is offered on an interactive medium so that people can participate in it. This new type of storytelling, which we briefl y discussed in Chapters 2 and 3, uses a transmedia approach to narrative.
