ABSTRACT
In Chapter 2 we saw how some people were convinced about the environmen-
tal and social problems threatening the Earth, while others were not prepared to
believe that this was the case. Chapter 2 also showed that there was a far larger
number of people who were confused about the implications of the situation, and
did not feel informed enough to act on the information that they received. Those
working to move these people from unsure to actively sustainable will need to
unlock the potential of the confused and get them to listen again to the scope of the
problem, and enthuse them with the solutions.
