ABSTRACT
The achievement of sustainability, whether it is at the individual or the corporate
level, will inevitably mean change. It will certainly lead to a change in the percep-
tion of what it means to be successful and prosperous, and it will also require
changes to the way we use and value the possessions and pursuits that we associ-
ate with success. It does not mean a diminution of quality of life, levels of sat-
isfaction, or happiness, but at present there are very few that would accept this.
