ABSTRACT
The management of tourism Learning outcomes This chapter builds on the previous discussion of the tourism industry, reviewing the need to manage tourism businesses. On completion of this chapter, you should be able to understand:
● the principles of management and their application to tourism businesses
● the role of marketing as a management function
● the role of management in establishing standards and systems of service provision
● the significance of small tourism businesses in the tourism sector
● the role of innovation and tourism development as a management function.
