ABSTRACT
The popularity of broadcast journalism as a career remains undiminished despite the growth of Internet services and online news. Almost every halfway literate youngster, it seems, wants to be in ‘the media’. If that’s not being a part of the web, then it means television and ideally on screen. Television is seen as a glamorous occupation, with the dual prospect of fame and salaries in telephone numbers for an increasingly youthful band of personalities. Even many of those who start in radio and come to like the sound of their own voice develop a hankering for the visual medium, and to ‘graduate’ from the older discipline to the newer is seen as a natural career progression. To say television simply is more influential is not to downgrade the importance of radio, which has its own continuing attraction as a pure and spontaneous medium for information.
