ABSTRACT
The digital and mobile revolutions continue to present the entertainment industries with opportunities and challenges. Whereas the Internet and desktop computers have dominated the paradigm shift in the past, the future belongs to wireless mobile technology. Already, the growth of cell phone adoption outstrips Internet adoption. The basic mobile phone, which has been around for nearly 30 years, has evolved from a voice-only form of communication to a multimedia device capable not only of communication but of delivering information and entertainment. In 2008, The International Confederation of Authors and Composers Societies (CISAC) predicted that by 2010, half of all digital content would be delivered to mobile devices. A 2007 survey of 16-to 54-year-old cell phone users by Lodestar Universal found that although only 35% of mobile phone usage in the United States was for features other than voice phone service, over 75% of usage in Japan is for other services.
