ABSTRACT
A fter an introduction to making text objects in CINEMA 4D, this section will look at creative ways to glorify letters and numbers in 3D space and time. The names of comic book superheroes were extruded in space long before the age of the desktop designer. Enjoy those 3D ArchiTypes, and then explore some new techniques for appropriate and inventive typography. Be sure to check out the resources on typography on the DVD. Building and animating 3D letters is one thing, but choosing type and applying the wonders of CINEMA 4D in regard to the design process is another. Not knowing the language of typography (with its foreign words like serif, kern, and counter space) can leave the most clever 3D artist without credibility and clients in the professional world. You can never know enough about the communicative qualities of typestyles and the beauty of letterforms. If your work will involve typography, make it your business to learn about it. If you can’t take design classes, there are many excellent, free Internet resources on designing with type.
