Preparation and research
DOI link for Preparation and research
Preparation and research book
The aim of this chapter is to show a company how to check its resources, to find out what demand there may be for a product or service it can sell and to keep itself well informed. This chapter is directed at exporters, who are investigating selling into overseas markets, at importers, who are investigating supplying their own markets from overseas and at forwarders, who are investigating key buyers of their freight services. The principles are very much the same for all. It is advisable to have a good understanding of this chapter before making a sales plan in Chapter 12 on page 154.