ABSTRACT
The need to innovate is mentioned – indeed emphasized – in every book on management. But beyond this the books, as a rule, have little to say about what management and organization 501need to be and need to do to stimulate, to direct, and to make effective innovation. Most discussions stress the administrative function of management, that is, the task of keeping going and of improving what is already known and what is already largely being done. Little thought is usually devoted to effectively and purposefully creating the new and different.
