ABSTRACT
Entrepreneurial businesses treat entrepreneurship as a duty. If entrepreneurship and innovation do not well up in an organization, something must be stifling them. That only a minority of existing successful businesses are entrepreneurial and innovative is thus seen as conclusive evidence that existing businesses quench the entrepreneurial spirit. For the existing business to be capable of innovation, it has to create a structure that allows people to be entrepreneurial. It has to devise relationships that center on entrepreneurship. It has to make sure that its incentives, its compensation, personnel decisions, and policies, all reward the right entrepreneurial behavior and do not penalize it. A business that wants to be able to innovate, wants to have a chance to succeed and prosper in a time of rapid change, has to build entrepreneurial management into its own system. To be a successful entrepreneur, the existing business, large or small, has to be managed as an entrepreneurial business.
