In a recent travel magazine specializing in island vacations readers were informed by Hawaiian Airlines that ‘Our home will set you free’ (Islands, Special Issue: How to Run Away to Paradise, 2007:21) while an advertisement for Aruba promised ‘Always find the perfect something, or nothing, to do’ (Islands, Special Issue: How to Run Away to Paradise, 2007:15). A few pages on and past the article on Hawaii that promised that the destination would allow you to ‘Experience the ultimate escape’ (Steutermann Rodgers, 2007) an article titled The last nomads, on A Thai island, Moken sea gypsies live as they have lived for centuries (Skolinick, 2007) extolled the life style of the Moken SeaGypsies of Thailand. The article ended with the following observations ‘His (one of the sea gypsies) is a look of connection with the earth, and at this moment I’m feeling it too. This may be why the Moken have no word for goodbye. It makes moments like this never end’. The evocative messages in this publication are directly aimed at the readers’ dreams of a holiday that promises a world that is different, exotic and where the frame ofmodern urban life can be swapped for a different world that is rustic, slower more organic perhaps, where the subject of the gaze becomes the new reality if only for a short time. Musing on this I wondered if I should pack up my laptop and join the queue for the next flight to an island paradise (but I remembered, I have a tourism planning class to teach).