ABSTRACT
In the preceding chapter we explained and discussed how to analyze the
external environment of H&T organisations. This chapter will help you to
evaluate the influence of an organisation’s internal environment on strategy
formation and implementation. In particular, the importance of organisa-
tional structure, organisation culture, and leadership as key considerations is
discussed in the context of the international H&T industry. The chapter
also explains how different factors in an organisation’s external environment
influence the internal environment and the functioning of an organisation.
One of the main concerns of today’s H&T organisations is how to manage
the interests of different stakeholder groups in its environment. If managers
are to act strategically and plan their actions, they must have some ideas
about how key players both in the external environment and in their orga-
nisations will act and respond to changes and challenges. Therefore,
