ABSTRACT
In the preceding chapter, we discuss the extent to which organizations
should seek to develop cooperative arrangements when developing strate-
gies. This chapter covers various motivations for entering into a cooperative
venture and introduces the advantages and disadvantages of strategic alli-
ances. The chapter also highlights the advantages and disadvantages of
different forms of the most popular strategic alliances-namely, franchising,
management contracting, and joint ventures in the hospitality and tourism
industry. In addition, the chapter explains how the strategic alliances should
be formed nationally and in an international context.
