ABSTRACT
This book is aimed at senior undergraduate and postgraduate students in
travel, tourism, and hospitality/hotel management programs who are study-
ing strategic management. We have aimed to produce a valuable source for
students and practicing managers in H&T organizations. This text com-
bines both prescriptive and descriptive approaches to strategic management
that should offer both teachers and students a better educational and applied
approach. This final chapter integrates the key themes explored in earlier
chapters to provide readers with the holistic perspective that is inherent in
effective strategic management practice.
