ABSTRACT
In this chapter, we discuss how a firm needs to reorganize itself to promote sustainable design in both its marketing and the rest of its operations. In itself, this is no simple task, as most firms have gone through several iterations of responding to the sustainable design opportunity and imperative, sometimes lasting five years or more. The most important thing in 2007 and 2008 is to get started, if you haven’t already, and to take the next steps, if you’re already on the path.
