ABSTRACT
In December 2006, the largest advertising agency in the US, JWT Worldwide, published a list of 70 trends to watch in 2007. 1 In seventh place was “sustainable construction/green buildings.” This trend is unmistakable. In 2006, just about every major business magazine and most large newspapers published cover stories and multiple articles on the “Green Trend,” many of them focusing on green buildings. In 2006, Lowe’s completed its first LEED-certified project in Austin, Texas. PNC Bank, a large Mid-Atlantic financial institution, has LEED-certified nearly 40 bank branches. Private businesses all over the US and Canada are beginning to see the value of “greening” their buildings.
