ABSTRACT
This chapter deals with the technology of green buildings in brief. Marketers need to know what types of products, systems and approaches are used in LEED-certified projects, to assist their efforts to differentiate their own services from those of others. For example, as we will discuss later in this chapter, why not make every building “PV ready” (i.e., with a roof that can easily accommodate PV panels) with wiring from the electrical room to the roof and with space in the electrical room for an inverter, to convert the DC-generated power to AC? Why not also design the building’s electrical service so that the PV-generated electricity can serve specific daytime loads? Architects and electrical engineers can collaborate on this measure, which could very well have marketing benefits for both.
