ABSTRACT
This chapter explores the methodology of discourse, discourse analysis and
critical discourse analysis and their possible applications to the field of sport
management research. Discourses are the conversations and the meanings
behind those conversations of groups of people who hold certain ideas and
beliefs in common. In the context of sport management research, the anal-
ysis of discourses can provide new and exciting insights into the reasons
behind the adoption of certain sport policies, and the acceptance of certain
research outcomes as ‘‘truth’’. This chapter will provide an introduction and
overview to the concept of discourse and provide some suggestions as to
possible frameworks from which to start the process of discourse analysis in
the reading of sport management literature.
