ABSTRACT
You really are spoiled for choice. Here is a list of some of the ones that I tend to use, but the list is not exhaustive and others (if they are customer driven) may be added.
● The marketing objectives need to be chosen carefully. There is no hard-and-fast rule but I tend to work on selecting
between four (better) and six (maximum) objectives, which, taken together, will create behaviours in the organisation that we believe will achieve the business/corporate objective .
