ABSTRACT

Most business activity involves some sort of fi nancial forecasting. We need forecasts to help determine how much money to raise, whether we can afford to pay a dividend, whether to introduce a new product, what price to pay for an acquisition – for pretty much everything, really. The aim of this Appendix is to give the reader an indication of the main issues to consider when preparing fi nancial forecasts. This is not a technical primer, and we do not address topics such as how to use spreadsheets: we focus on obtaining and understanding the numbers rather than manipulating them.