ABSTRACT
The aim of a company is to create value for its shareholders. Although other stakeholders are important, and are discussed in this chapter, the shareholder is the principal stakeholder, and creation of sustainable shareholder value is the main objective. In order to create this value, the company has to create a competitive advantage to exploit inconsistencies in the markets in which it operates – both its trading environment and its fi nancial environment. In this book we discuss how fi nancial strategy can be used to identify and exploit value-creating opportunities.
