Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
Building portfolio value: branding, products and services
DOI link for Building portfolio value: branding, products and services
Building portfolio value: branding, products and services
BookThe Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
Click here to navigate to parent product.
Edition 1st Edition
First Published 2008
Imprint Routledge
Pages 19
eBook ISBN 9780080943558