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Customer value strategy and positioning: what have you got to offer, how does it make you different to the rest?
DOI link for Customer value strategy and positioning: what have you got to offer, how does it make you different to the rest?
Customer value strategy and positioning: what have you got to offer, how does it make you different to the rest?
Edition 4th Edition
First Published 2008
Imprint Routledge
Pages 33
eBook ISBN 9780080949475