ABSTRACT
The Isle of Man is an offshore island associated with, but not administratively part of, the UK. As a traditional resort at the end of its life cycle it has repositioned itself away from a typical British seaside destination and is a good example of a successful rejuvenated destination. On completion of this case you will:
Understand how the historic legacy of the Isle of Man’s tourism has affected the island’s tourism development.
Understand the significance of the Isle of Man’s geographical position.
Be aware of the components of tourism in the Isle of Man.
Recognise the changing nature of market demand for the Isle of Man.
Understand how the Isle of Man has repositioned its tourism product.
