ABSTRACT

Venice is a unique tourist city. This case examines the development of tourism in Venice and focuses on the challenges facing the city in the twenty-first century. On completion of the case you will:

Understand the significance of Venice as a tourist city.

Be aware of the attraction of Venice and its tourism resources.

Recognise the consequences for the community and the environment of developing tourism.

Understand that many of the challenges facing Venice are due to its exposed waterland location and are outside the control of the tourism sector.

Recognise the urgency of planning and managing for the future of the city if it is to be preserved.