ABSTRACT
Dubai is set to become a significant destination of the future, thanks to meticulous planning and the vision of its leaders, who are determined to deliver a high-quality tourism experience. Dubai is now an established brand and one of the city’s hallmark hotels – the Burj Al Arab, with its distinctive sail-like outline – has become a world famous icon. This case examines the scale and character of tourism in Dubai and the basis of its planning. On completion of this case, you will:
Be aware of the extraordinary scale and complexity of Dubai’s vision for tourism.
Understand the role of tourism in diversifying the economy of Dubai.
Be aware of Dubai’s advantageous location.
Understand the blend of endowed and purpose-built attractions that make up its tourism product.
Recognise the range of high-quality tourist facilities and the scale of organisation supporting tourism in Dubai.
