ABSTRACT
China is set to become one of the world’s leading generators of international tourism, changing travel patterns and the face of tourism around the world. On completion of this case you will:
Be aware of the factors giving rise to the growth in China’s outbound tourism.
Understand the pattern and scale of China’s outbound tourism.
Recognise the influence of the Chinese travel trade and the ‘approved destination’ scheme on Chinese outbound tourism.
Be aware of the characteristics of China’s outbound tourism market.
Recognise the future trends in the market.
