ABSTRACT
Macau is emerging as the ‘Las Vegas of Asia’ as it implements a strategy of economic diversification. This case examines the development of tourism in Macau and the issues created. On completion of this case, you will:
Be aware of the scale of tourism investment in Macau.
Understand the economic contribution of tourism to Macau.
Be aware of Macau’s advantageous location adjacent to the major generating market of China.
Understand Macau’s unique mix of heritage attractions and twenty-first century hotel and casino attractions.
Recognise the range of tourist facilities and the organisation of tourism in Macau.
