ABSTRACT
Rio de Janeiro is one of many world-class resorts that are looking to revision themselves for the twenty first century. This case examines tourism in Rio and the revisioning process. On completion of the case you will:
Understand the reasons for Rio’s reputation as one of the world’s great tourism cities.
Be aware of Rio’s trajectory on the destination area life cycle.
Recognise the range of attractions and facilities for tourism in Rio.
Understand the social and environmental problems that have emerged for this destination in the last 30 years.
Be aware of Rio’s process of revisioning and the steps taken to reposition the city in the international tourism market.
