ABSTRACT
This case study analyses the driving factors behind the ‘new tourist’ phenomenon, dissects their characteristics and looks at the implications of this change in consumer behaviour. On completion of this case you will:
Recognise the significance of the changing consumer behaviour of tourists.
Understand the underlying causes of the changed consumer behaviour.
Be able to explain the key features of the ‘new tourist’.
Be aware of the implications of the ‘new tourist’ for destinations.
Be aware of the implications of the ‘new tourist’ for tourism marketing.
