ABSTRACT
Football demands the development of effective and efficient supply chains to
deliver products and information to a range of customers and consumers.
Whether it is the supply of products and services to enable a match to take
place, the availability of the new change (or away) strip in the club shop, or
the desire to purchase a pair of football boots for personal use, making sure
that the ‘‘right products are in the right place at the right time’’ cannot be left
to chance. Significant opportunities exist to generate additional sales and
brand value by ensuring an effective supply system.
