ABSTRACT

The previous chapter explored writing for interactive media that basically serve a utilitarian, commercial, or informational objective. This chapter looks at writing for interactive media that are primarily designed to divert, amuse, or entertain an audience. The media discussed in the previous chapter usually have some corporate or organizational function. The kind of interactive media we want to consider here generally offers an experience for which the audience is prepared to pay, and which satisfi es a need for knowledge or entertainment, or both.