ABSTRACT
From a management perspective sport is a very interesting institution to study since it is both similar to and different from traditional business organizations (Smith and Stewart 1999; Smith and Stewart 2010). Its similarities have arisen out of its relentless drive over the last 30 years to become more professionally structured and managed. Large segments of sport have consequently copied the values and practices of the business world, and as a result players and administrators are paid employees, and strategic plans are designed. In addition, games and activities become branded sport products, fans become customers to be satisfi ed and surveyed, and alliances with corporate supporters are developed (Carter 2011; Slack 1997).
