ABSTRACT
Constant change, and increasingly the rate of change, in the business environment
means that in order for organizations to prosper, or even survive, they have to be agile
and flexible enough to adapt to the changes around them. Set against this context it is
understandable that corporate real estate asset management (CREAM) has to be
proactive rather than reactive. Attempting to forecast future events is clearly
a complex task. However, there are a range of tools and techniques at the CREAM
manager’s disposal which can help in providing corporate real estate asset
management solutions.
