ABSTRACT
In providing corporate real estate asset management (CREAM) strategic solutions
the CREAM manager has to provide a solution that supports the organizational
requirements. This requires a business focus with linkages between the corporate
strategy and the CREAM strategy being fully integrated. Providing the linkages and
establishing how the CREAM provision can add value to the organization requires
the CREAM manger to be fully conversant with the principles and application of the
development of corporate strategy.
