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Chapter

Using the Marketing Mix

Chapter

Using the Marketing Mix

DOI link for Using the Marketing Mix

Using the Marketing Mix

ByMichelle Gledhill

BookCIM Coursebook Marketing for Stakeholders

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Edition 2nd Edition

First Published 2010

Imprint Routledge

Pages 80

eBook ISBN 9780080966274

ABSTRACT

Explain how the marketing mix can be effectively coordinated to support internal and external stakeholder relationships.

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